HAMMER, with its focus on the niche publication segment, started in year 1999 with a team of professionals having 25 years of experience and had propensity, classiness and expertise. The objective of the organization is to provide quality, enhanced and concise information among the focused audience in a specific industry segment, all over India. The information provided is of the industry, by the industry, for the industry.
With a more liberalized business culture, improved socio-economic factors and globalization of the Indian business, the professionals in industry now demand “value information”. This new era of growth finds the Indian market flooded with new industries, products, brands and services. The technology from international markets has goaded the Indian unorganized sector to go systematic and effective, which in turn has induced a new thrust for growth of industry.
To be competitive in this changing scenario, industry is now focusing on investing in technology, product development, marketing, manpower, training and consumer education. Price being the cutting edge in competition, cost reduction through cost-effective measures is also a must. It is imperative for industry professionals to be well equipped with latest and updated information, constantly.
Media plays a direct role in disseminating this much-needed information. It is very important in today’s Indian business scenario that the information provided should focus on a specific segment of industry in an elaborated form. Thus, it is important that the media should also be tailor-made for a specific industry. Undoubtedly, a special interest publication delivers better value and follow-up when weighed against the general publications.
The advertisers reach out to the targeted market through niche publications, where every reader matters in order to save on diffused information, readers and also the advertising cost. The publication acts as a perfect bridge between the buyer and the seller.
Treading on virgin territory, HAMMER forged in the publication orb, to fill the yawning gap in the industry about information and knowledge. HAMMER introduced bi-monthly magazines, - ‘Food & Beverage Business Review’ for foodservice and organised food retail business, - ‘Hotel Business Review’ focusing on providing information to the owners and business executives in the fast growing hotel business, - Bakery Review for bakery and confectionery professionals and - ‘Clean & Hygiene Review’ for cleaning & housekeeping business.
Only-of-its-kind magazines in India, they reach out to the targeted markets in over 380 cities to more than 20,000 institutions. The right mix of quality content, credibility and superior production values and above all reach are the major factors that decided their success. The magazines provides exclusive editorial content with specific objective to produce valuable information source, to assist readers in maximizing their business. It also offers fresh information on leadership style and management techniques to key decision makers in business.
HAMMER also forayed into event publishing through ‘Trade Show Supplements’, in Tabloid format to work in tandem with multiple exhibitions and event organisers. Today HAMMER is represented at all major national trade shows on Food & Beverage, Foodservice, Hotel and Building maintenance.
Also the leading international shows like Food & Hotel Asia -Singapore, SIAL-Paris, Anuga-Koln, Gulfood-Dubai, Alimentaria-Spain, Cibus-Italy, Thaifex-Bangkok, Sweet & Snack Middle East- Dubai, Food Exhibition Mauritius, Annapoorna-Mumbai, Aahar-Delhi, Wine for Asia-Singapore and many other shows in India, Asia & Europe has media tie-up with HAMMER for promoting their shows.
The immense knowledge gleaned from a large experience and continuously updated database promises the advent of new publications.